Selling a digital product requires more than a checkout button. The platform also affects delivery, transaction costs, content marketing, SEO, design flexibility, integrations and how much of the customer journey you control.
Pricing checked September 21, 2026. Plans, promotions and transaction fees change, so verify the vendor page before committing.
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A Peart note
The platform should fit how the business actually acquires customers, not just how attractive the checkout looks.
Quick comparison
| Platform | Current ecommerce context | Strongest use case |
|---|---|---|
| Shopify | Basic $29/mo billed yearly or $39 monthly; free Digital Products app | Store-first ecommerce and scalable catalog operations |
| Squarespace | Current plans use Basic, Core, Plus and Advanced; digital-product transaction fees decline from 7% to 0% by tier | Design-led sites combining content and sales |
| Wix | Core currently supports payments and basic ecommerce; pricing varies by market | Visual no-code building with built-in business tools |
| WordPress.com | Paid plans support plugins; Commerce is currently $45/mo billed yearly or $70 monthly | Content-heavy sites combining search traffic, affiliate content and ecommerce |
Shopify: strongest when the store is the center of the business
Shopify Basic is currently $29 per month when billed yearly or $39 month-to-month. Shopify’s Digital Products app is free with a Shopify plan and supports delivery of files or links for ebooks, templates, worksheets, courses, presets and other digital goods.
Check Shopify pricing → · See digital-product features →
Squarespace: polished content and commerce in one system
Squarespace now uses Basic, Core, Plus and Advanced website plans. For digital products, its current transaction fees are 7% on Basic, 5% on Core, 1% on Plus and 0% on Advanced, before payment-processing costs. Squarespace retired new sign-ups for its old standalone Digital Products plan in July 2026.
Check Squarespace website pricing →
Wix: flexible visual building with payments on ecommerce tiers
Wix’s Core and higher tiers support online payments and ecommerce features, while exact displayed pricing varies by market and billing term. Wix is a practical option for sellers who prioritize visual no-code editing and built-in business tools over assembling a plugin stack.
Check Wix plans for your market →
WordPress.com: strongest when content is a major acquisition channel
WordPress.com paid plans support plugins, while Commerce provides the full store-oriented setup. Commerce is currently $45 per month billed yearly or $70 month-to-month. For a business that plans to grow through search traffic, comparison pages, affiliate content and digital products together, WordPress offers unusually flexible publishing.
Check current WordPress.com pricing →
How to choose
- Store-first business with a growing catalog: start with Shopify.
- Design-heavy brand with a modest catalog: compare Squarespace and Wix.
- SEO/content-first business that also sells: compare WordPress.com with Shopify.
- Very small catalog: calculate subscription, processing and transaction costs at your expected sales volume.
Marketplace plus owned website can still make sense
An owned site does not need to replace Etsy immediately. A website can capture search traffic, publish educational content, build topical authority and send high-intent readers toward a marketplace checkout while products are still being validated. Read Etsy vs. Your Own Website for Digital Products for that channel strategy.
Browse more Business & Creator Systems and Best Tools & Resources.
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